About Us

About FURR

FURR started with grooming essentials, launching a specialised shaving range and a bold statement, "Let your FURR go or grow," to give customers a choice, asking them to choose for themselves no matter what.

Since then, the company has expanded its product line to include a variety of oils, body washes, loofah, acne relief patches, face serums, and an entire category of shampoos and conditioners. With a carefully curated list of ingredients, the product line addresses a variety of skin, body, and hair concerns. The FURR products are made to perfection, are cruelty-free, and do not contain any harmful toxins. To provide the most quality experience, the products are curated using a combination of Ayurveda and healthy compounds

The brand focuses on offering exceptional experiences for its users by providing excellent customer service that is readily available to answer all questions and help them create the best possible self-care routine.

Our Founders


Vikas Bagaria, Founder & CEO
Vikas is a businessman with more than 25 years of experience in setting up and successfully growing businesses. He has always focused on product development, regulatory compliance, building strategic alliances, and driving sales. Vikas has previously started 3 ventures, viz, SafetyKart, VR Forklift, and SRV Controls.

Srijana Bagaria, Co-founder
Srijana is a serial entrepreneur and manages multiple ventures, ranging from logistics management to retail to transit risk management services. Her personal experience inspired the idea of Pee Safe, and today Srijana serves as an ambassador for "women's hygiene." She also serves as an angel investor in companies like Wittyfeed, Dibz, Triplived, and Shaadi Saga.

Rithish Kumar, Co-founder
Rithish is a graduate of Business & Finance from the College of Business Studies, University of Delhi. With a knack for understanding consumers and building brands, he has been instrumental in Pee Safe’s marketing strategy, and setting up e-commerce for the brand. Prior to Pee Safe, he had brief stints in consulting, startups, and investments.
About Our Core Team

Atul Goyal (Head of Sales)
Atul has 15 years of experience building and managing sales channels in the Telecom and FMCG sector.

Ajeet Kumar Srivastav (R&D and Compliance)
Ajeet has over 14 years of experience in medical research with 23 International Research papers. He looks after the product R&D and compliance aspects.

Aditi Sharma (HR & Admin)
Aditi has been working with Pee Safe for the last six years and leads the HR and Admin function, managing the requirements of 150+ employees.

Gaurav Mehra (Marketing)
Gaurav an IIM Calcutta Alumnus leads Pee Safe's marketing and branding and has 10+ years of experience in Digital, ATL & BTL Marketing with startups like Ola, Cashify, and others.
Nalini Kanta Sasmal (RAJ) (Warehouse & Logistics)
Raj has experience of 15+ years in warehousing and operations. 

Nupur Aggarwal (Alliances & Institutional Sales)
Nupur is a software engineer turned Sales expert. Prior to joining Pee Safe, she ran three ventures of her own where she managed regional sales & operations of Fortune 500 companies.

Sanat Sahu (International Business & B2B)
Sanat leads International business and has built our presence in over 18 countries across the sub-continent, GCC, North America, and Europe. 
Saksham Goel (Finance & Accounts)
Saksham is a Chartered Accountant by qualification, having worked with Big4s like Deloitte and KPMG in their audit and assurance functions. He also brings with him the experience of financial controllership at a growth-stage startup.

Sapna Dalmia (Treasury)
Sapna has over 13 years of experience across finance, accounts, and taxation. She plays a pivotal role in bookkeeping and treasury at Pee Safe.