About Us

About FURR

FURR started with grooming essentials, launching a specialised shaving range and a bold statement, "Let your FURR go or grow," to give customers a choice, asking them to choose for themselves no matter what

Since then, the company has expanded its product line to include a variety of oils, body washes, loofah, acne relief patches, face serums, and an entire category of shampoos and conditioners. With a carefully curated list of ingredients, the product line addresses a variety of skin, body, and hair concerns. The FURR products are made to perfection, are cruelty-free, and do not contain any harmful toxins. To provide the most quality experience, the products are curated using a combination of Ayurveda and healthy compounds

The brand focuses on offering exceptional experiences for its users by providing excellent customer service that is readily available to answer all questions and help them create the best possible self-care routine.

Our Founders

Vikas Bagaria, Founder & CEO.

Mr. Vikas Bagaria is a businessman with more than 25 years of experience in setting up and successfully growing businesses. He has always focused on product development, regulatory compliance, building strategic alliances and driving sales. Mr. Bagaria has also co-founded 5 popular ventures, the most well-known being SafetyKart, VR Forklift and SRV Controls.

Srijana Bagaria, Co-founder & Director.

Mrs. Srijana Bagaria is a serial entrepreneur and manages multiple ventures, ranging from logistics management to retail to transit risk management services. The idea of Pee Safe was inspired by her personal experience, and today Mrs. Bagaria serves as an ambassador for "women's hygiene." Mrs. Bagaria also serves as an angel investor in companies like Wittyfeed, Dibz, Triplived and Shaadi Saga.

Dheeraj Jain, Co-founder & Director.

Mr. Dheeraj Jain is an active early-stage investor with a strong portfolio of 40 companies across the United States, Singapore and India. He is currently the Managing Director of Redcliffe Capital, leading its core business in LBO investment and high-yield bond advisory. Mr. Jain has also been credited with creating an active mid-market LBO market for outbound Indian M&As. 

Core Team

FURR has an experienced team of 100+ professionals across Sales, Marketing, Product Development, Finance & Accounts, Warehousing & Logistics, etc.


(Chief Revenue Officer)

Over the course of his three-decade career, Sushant has established himself as a capable leader at various companies and has managed an annual turnover of 1.2 billion dollars in one of them.


(Head of Sales) 

Atul has 14 years of experience building and managing sales channels in the Telecom and FMCG sector.


(R&D and Compliance)

Ajeet has over 14 years of experience in medical research with 23 International Research papers. He looks after the product R&D and compliance aspects.



Rithish leads FURR’s marketing efforts, fundraising, strategy and relationship management with online marketplaces, especially Amazon.


(International Business & B2B)

Sanat leads International business, currently in the subcontinent and East Africa as well as manages alliances with National MT accounts.


(Finance & Accounts)

Sapna has 13 years of experience across finance, accounts, and taxation. 


(Finance & Accounts)

Manish has 15+ years of experience in F&A, financial planning, business analytics and modelling in FMCG startups and consumer durables.


(Warehouse & Logistics)

Raj has experience of 15+ years in warehousing and operations.


(Chief of Staff)

Abhinav has 3 years of experience working in the Management Consultant industry and has worked with multiple VCs and PE to conduct due diligence and craft growth strategies.